Current Teaching
Currently teaching International Marketing and supervising postgraduate dissertations. Other teaching
interests are Principles of Marketing, Marketing Research, Research Methods, Demography, and
Transnationalism.
Current Research areas and interests
Market segmentation, international marketing, transnational consumers, marketing of higher education,
ethnic marketing, demographics, geodemographics, ethnic segregation and labour market, transnational
migration, conflict, ethnicity; UK, Turkey, Germany, Middle East.
His recent research projects include;
Role of Research Reputation in Business School Choice in the UK - a mixed method research based on
qualitative and quantitative interviews (collaboration with R. Mannix).
A growing customer segment: transnationals in Europe (collaboration with R. Mannix).
Internal migration of foreign-born in Turkey; a quantitative analysis of Turkish 2000 Census data utilizing
cumulative causation model (collaboration with Neriman Can).
Ethnic residential segregation and transition from school to work in the UK - a mixed method research
based on UK Census data analysis and qualitative interviews (project led by T. Modood and collaborated
by R. Johnston, and N. Khattab).
Currently teaching International Marketing and supervising postgraduate dissertations. Other teaching
interests are Principles of Marketing, Marketing Research, Research Methods, Demography, and
Transnationalism.
Current Research areas and interests
Market segmentation, international marketing, transnational consumers, marketing of higher education,
ethnic marketing, demographics, geodemographics, ethnic segregation and labour market, transnational
migration, conflict, ethnicity; UK, Turkey, Germany, Middle East.
His recent research projects include;
Role of Research Reputation in Business School Choice in the UK - a mixed method research based on
qualitative and quantitative interviews (collaboration with R. Mannix).
A growing customer segment: transnationals in Europe (collaboration with R. Mannix).
Internal migration of foreign-born in Turkey; a quantitative analysis of Turkish 2000 Census data utilizing
cumulative causation model (collaboration with Neriman Can).
Ethnic residential segregation and transition from school to work in the UK - a mixed method research
based on UK Census data analysis and qualitative interviews (project led by T. Modood and collaborated
by R. Johnston, and N. Khattab).
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